Hierarchical Linkage between the Basic Characteristics of Smallholders and Technology Awareness Determines Small-Holders’ Willingness to Adopt Green Production Technology

As a collection of technologies that match the carrying capacity resources and environment, harmonize ecology life, balance quantity quality agricultural products in production, green production are regarded as an important means to help promote sustainable production. It includes scientific fertilization technology, water-saving irrigation biological control conservation tillage technology. However, smallholders’ low level awareness application technology has become key factor limiting development Chinese agriculture. Several technological innovations have been implemented address these problems while many studies conducted on willingness adopt correlation hierarchical structure among different factors not clear. Therefore, clarify issues, we used logit model interpretative structural modeling (ISM) analyze influencing adoption by smallholders linkage between them based sample 709 from 16 provinces China. Our results revealed were most preferred smallholders. Compared with wheat (38.8%, 43.2%) maize (29.3%, 39.4%), rice (66.7%, 82.5%) more willing two technologies. In addition, benefits expected significantly affect directly. Household characteristics land root affecting Family also changed changing their expected. accelerating promotion through implementation policies such increasing high-value-added cultivation techniques, out-of-school knowledge education, enhancing construction infrastructure can be potentially viable ways transformation This study provides case support for